In the Luis Ciges Library we find countless essays of all kinds, a fact that highlights the actor's enormous curiosity about the most diverse subjects. And, as an example, here is a button: in Apocalyptics and Integrated Umberto Eco reflects on the social impact of mass media by confronting two positions. On the one hand, the apocalyptics, naturally pessimistic, predict a dystopian future where the rapid consumption of insubstantial content will devour us. On the other hand, the integrated ones see in the new forms of communication the possibility of an authentic democratic revolution. Sixty years later we talk about artificial intelligence instead of television, but basically the debate is the same. And you... are you more apocalyptic or integrated?